REP/1 — THE INSTRUMENT

> cat model.txt

DESIGNATION	REP/1 — reps in the gym, repetitions in training
TRAINING DATA	two decades of owned ad spend, 2005–2026
DOMAIN	health & fitness — gyms, supplements, coaching, equipment, apps
TARGETS	CPL · ROAS · CVR · click-to-call · LTV:CAC
METHOD	auto-researches KPI targets against ten years of vertical performance data
NOT	ChatGPT with a system prompt
STATUS	PRIVATE. NOT FOR SALE.

What it knows

What a fitness lead costs in January and what it costs in June. Which creative dies on day four. Where the benchmark is soft. It learned the hard way — every rep was paid for.

One vertical, every niche in it. That focus is the moat: a general model has read about fitness marketing. This one has run it.

What it is not

Not a chatbot. Not a SaaS you can subscribe to. Not for sale, not for rent. REP/1 works one book: ours. Output shows up as wins — posted to the ledger.